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QUILTED NORTHERN

Quilted Northern is one of the most forgettable and unrecognizable toilet paper brands on the market.  The truth is that when it comes to toilet paper, nobody really cares as long as the job gets done. But what everyone cares about is HOW the job gets done. 

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Crumple? Or fold? Is there a right way to wipe?

Quilted Northern has reason to believe that it’s actually crumpling. And you’ve been lied to.

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With a conspiracy unveiled, Quilted Northern took a stand, rebranding as the official TP of crumplers.

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With a conspiracy unveiled, Quilted Northern took a stand, rebranding as the official TP of crumplers.

ART DIRECTOR: ME
COPYWRITER: CARTER HALVORSON

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